Archive - Hidden Japan

Saizeriya's Secret to Survival

Can saize really matter?

Sep 16, 2024 •

Pocari Sweat Origin Story

Japan's original sports drink

Jan 30 •

That's All Yolks

Orange is the new yellow

Feb 20 •

Lost in Tramslation

The return of Japan's least renowned transport

Mar 20 •

Kombucha controversy

A short follow up

Feb 2, 2024 •

The fake Chipotle

When imitation is the sincerest form of flattery

Mar 6 •

Messaging one at a time

May 2 •

The Burn Identity

Luxury white charcoal

Apr 3 •

Video Killed the Radio Car

A story of how distracted driving became the norm

Apr 10 •

The Land of the Rising UFO

Japanese belief in aliens

Sep 21, 2023 •

The Italian-American-Japanese (Mario) Effect

What Italian food looks like to the local citizen

Sep 9, 2024 •

Yoshinoya's Empire

Apr 17 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts