Japan's original sports drink
What a great true story about product development and branding. Are they still keeping Aquarius at bay (at least in Japan)?
Still clearly ahead but all the Coke machines have Aquarius
This was interesting. Do you know when Aquarius came out and how it tried to distinguish itself from Pocari Sweat?
No I missed that saga!
100% Team Aquarius over here -- but I'll Sweat if absolutely necessary.
Big Coca Cola defeating the minnow Otsuka? Fair enough, I honestly will take either on a summer day
Now I feel guilty...but Aquari-chan just tastes better!
The nectar of the gods!
To think that's how it all began!
A fascinating read!
Wonderful story. Indeed one of the brands one can’t miss when in Japan. And I’ve definitely become a fan as well!
What a great true story about product development and branding. Are they still keeping Aquarius at bay (at least in Japan)?
Still clearly ahead but all the Coke machines have Aquarius
This was interesting. Do you know when Aquarius came out and how it tried to distinguish itself from Pocari Sweat?
No I missed that saga!
100% Team Aquarius over here -- but I'll Sweat if absolutely necessary.
Big Coca Cola defeating the minnow Otsuka? Fair enough, I honestly will take either on a summer day
Now I feel guilty...but Aquari-chan just tastes better!
The nectar of the gods!
To think that's how it all began!
A fascinating read!
Wonderful story. Indeed one of the brands one can’t miss when in Japan. And I’ve definitely become a fan as well!