Battle of the Beef Bowls
How Sukiya Stole Yoshinoya’s Crown
Remember how Yoshinoya was the OG Gyudon slinger?
If not, read Part 1 below.
This is a follow up to that very tale. One of court intrigue and competition. When you’re the king, there’s always someone going for your crown. From there, they set up their own kingdom.
Zensho… Holdings.
Sukiya Sukiya
These days, Sukiya is the undisputed king of the Gyudon in Yoshinoya’s backyard. Surprising given the continued excellence, well at least business excellence, of Yoshinoya. With Sukiya launched in 1982, Yoshinoya had almost a century headstart on them. Yoshinoya had the scale, the real estate and the brand name recognition against Sukiya’s, well, nothing. Without any major failings (well, besides that whole USA bankruptcy ordeal), how exactly did this upstart take over?
